Taylor Swift’s famous concert movie, “The Eras Tour,” is all set to make its way to China in 2023. This movie, which has already made a whopping $250 million worldwide, will hit the big screens across China on December 31st, just in time for New Year’s Eve. The announcement of this release was made in Beijing at 1:13 p.m., a time that holds significance as it’s Taylor Swift’s lucky number.
The Concept Behind “The Eras Tour” and Taylor Swift’s success
Taylor Swift has been a big part of music for a long time. She started in country music and later became famous for her pop songs. Now, she’s announcing something exciting called “The Eras Tour.” This tour will celebrate how her music has changed over time.
Taylor Swift’s career has been really interesting. She started in country music, and then she moved into pop music. People all around the world really like her because she keeps changing and making new music.
Taylor Swift is incredibly popular in China, just like in many other parts of the world. However, there’s some uncertainty about how much the movie will earn in China. Some experts in Beijing are debating this because the film was already available on streaming platforms in the U.S. and other countries on December 13th (which is Swift’s birthday). This early release might affect movie ticket sales in China due to piracy. But despite this, many Chinese fans, like those who attended the live concerts during the Eras Tour in the U.S., might still eagerly show up for the theatrical release in China.
watch the Taylor Swift’s ‘Eras Tour’ official Trailer on Youtube
To be released in china soon!
In China, Taylor Swift is lovingly nicknamed “Meimei.” This playful name combines the Chinese word for “unlucky” (a nod to some early career struggles she had, like the incident with Kanye West at the MTV Video Music Awards) with “beautiful.” So, her fans in China are known as “Meimeis” instead of Swifties.
Unlike in the U.S., where AMC Theatres handled both distributing and showing the Eras Tour movie, in China, it’s a more traditional release. Alibaba Pictures, a part of the huge e-commerce company Alibaba Group, got the rights to the movie through Trafalgar Releasing. They are partnering with the state distributor China Film Group to bring the film to the big screens in China.
